A “milk +1” style comment on SCP-579.

“milk +1”  is an idiom for a style of comment used to express favor and adulation on a containment fiction article. The comments are short, blunt, and sometimes of the format “[topical object/buzzword/phrase] +1”. They otherwise typically (1) repeat the subject matter of the article in few words, (2) offer one-word adjudications (e.g. “good”), and/or (3) rely on emojis.^[1]https://scp-wiki.wikidot.com/forum/t-9060350/scp-4694#post-4075455^[2]https://scp-wiki.wikidot.com/forum/t-14415496/scp-6542#post-5167084^[3]https://scp-wiki.wikidot.com/forum/t-14033296/scp-5929#post-4932500^[4]https://scp-wiki.wikidot.com/forum/t-13321287/scp-5376#post-4652674^[5]https://scp-wiki.wikidot.com/forum/t-13321287/scp-5376#post-4981158^[6]https://scp-wiki.wikidot.com/forum/t-13145730/scp-5149#post-5305274^[7]https://scp-wiki.wikidot.com/forum/t-14033678/scp-5383#post-4933203^[8]https://scp-wiki.wikidot.com/forum/t-14135567/scp-6599#post-5537239^[9]https://scp-wiki.wikidot.com/forum/t-14677936/scp-6592#post-5300158^[10]https://scp-wiki.wikidot.com/forum/t-13642208/scp-5595#post-4747512^[11]https://scp-wiki.wikidot.com/forum/t-14395581/scp-6596#post-5162556^[12]https://scp-wiki.wikidot.com/forum/t-14191663/scp-6000-j#post-5079256^[13]https://scp-wiki.wikidot.com/forum/t-14191663/scp-6000-j#post-5079270^[14]https://scp-wiki.wikidot.com/forum/t-14191663/scp-6000-j#post-5079305^[15]https://scp-wiki.wikidot.com/forum/t-14205970/scp-6597#post-5091322^[16]https://scp-wiki.wikidot.com/forum/t-14170076/scp-3837#post-5069094^[17]https://scp-wiki.wikidot.com/forum/t-14384416/scp-6263#post-5156553^[18]https://scp-wiki.wikidot.com/forum/t-14384416/scp-6263#post-5694196^[19]https://scp-wiki.wikidot.com/forum/t-14102474/scp-7525-ex#post-4982416^[20]https://scp-wiki.wikidot.com/forum/t-14886837/scp-6867#post-5396215^[21]https://scp-wiki.wikidot.com/forum/t-14886837/scp-6867#post-5396228^[22]https://scp-wiki.wikidot.com/forum/t-14326984/scp-6121#post-5136657^[23]https://scp-wiki.wikidot.com/forum/t-14326984/scp-6121#post-5136659^[24]https://scp-wiki.wikidot.com/forum/t-14578445/scp-pl-kot-j#post-5242034^[25]https://scp-wiki.wikidot.com/forum/t-14578445/scp-pl-kot-j#post-5242153^[26]https://scp-wiki.wikidot.com/forum/t-14578445/scp-pl-kot-j#post-5243155^[27]https://scp-wiki.wikidot.com/forum/t-14578445/scp-pl-kot-j#post-5243419^[28]https://scp-wiki.wikidot.com/forum/t-14578445/scp-pl-kot-j#post-5243550^[29]https://scp-wiki.wikidot.com/forum/t-14578445/scp-pl-kot-j#post-5243800^[30]https://scp-wiki.wikidot.com/forum/t-14578445/scp-pl-kot-j#post-5638600^[31]https://scp-wiki.wikidot.com/forum/t-14234591/scp-sqyd-j#post-5112984^[32]https://scp-wiki.wikidot.com/forum/t-14324451/scp-wiki-discussion-page-simulator#post-5176466^[33]https://scp-wiki.wikidot.com/forum/t-14324451/scp-wiki-discussion-page-simulator#post-5201346^[34]https://scp-wiki.wikidot.com/forum/t-14233876/fishish-s-proposal-j#post-5112806^[35]https://scp-wiki.wikidot.com/forum/t-10041816/scp-3739#post-4127082^[36]https://scp-wiki.wikidot.com/forum/t-14905294/scp-6771#post-5399252^[37]https://scp-wiki.wikidot.com/forum/t-14905294/scp-6771#post-5400168^[38]https://scp-wiki.wikidot.com/forum/t-3513467/scp-3081#post-3756717^[39]https://scp-wiki.wikidot.com/forum/t-13132005/scp-5665#post-4541130^[40]https://scp-wiki.wikidot.com/forum/t-15078769/scp-6238#post-5526274^[41]https://scp-wiki.wikidot.com/forum/t-15078769/scp-6238#post-5527549^[42]https://scp-wiki.wikidot.com/forum/t-7413654/crying-over-spilt-milk#post-3964671

The blank in the format  “___ +1” is filled in with an article’s major theme, word, phrase, or memetic trigger (e.g. “milk +1”, “cat +1”, “lol +1”, “nice +1”, or simply “+1” — hence the idiom).^[43]https://scp-wiki.wikidot.com/forum/t-14905294/scp-6771#post-5398478^[44]https://scp-wiki.wikidot.com/forum/t-14905294/scp-6771#post-5398514^[45]https://scp-wiki.wikidot.com/forum/t-14650239/scp-6705#post-5285198^[46]https://scp-wiki.wikidot.com/forum/t-14905294/scp-6771#post-5398554^[47]https://scp-wiki.wikidot.com/forum/t-14033296/scp-5929#post-4932547^[48]https://scp-wiki.wikidot.com/forum/t-14650239/scp-6705#post-5285529^[49]https://scp-wiki.wikidot.com/forum/t-13321287/scp-5376#post-4649700^[50]https://scp-wiki.wikidot.com/forum/t-13321287/scp-5376#post-4648656^[51]https://scp-wiki.wikidot.com/forum/t-12380860/scp-4661#post-4337611^[52]https://scp-wiki.wikidot.com/forum/t-14170076/scp-3837#post-5178490^[53]https://scp-wiki.wikidot.com/forum/t-14578445/scp-pl-kot-j#post-5242253^[54]https://scp-wiki.wikidot.com/forum/t-14578445/scp-pl-kot-j#post-5247456^[55]https://scp-wiki.wikidot.com/forum/t-14578445/scp-pl-kot-j#post-5404168^[56]https://scp-wiki.wikidot.com/forum/t-14234591/scp-sqyd-j#post-5113115^[57]https://scp-wiki.wikidot.com/forum/t-14234591/scp-sqyd-j#post-5114913^[58]https://scp-wiki.wikidot.com/forum/t-14234591/scp-sqyd-j#post-5125568^[59]https://scp-wiki.wikidot.com/forum/t-14140272/scp-6710#post-5304926^[60]https://scp-wiki.wikidot.com/forum/t-14233876/fishish-s-proposal-j#post-5112862^[61]https://scp-wiki.wikidot.com/forum/t-14233876/fishish-s-proposal-j#post-5120474^[62]https://scp-wiki.wikidot.com/forum/t-14233876/fishish-s-proposal-j#post-5246196^[63]https://scp-wiki.wikidot.com/forum/t-14886837/scp-6867#post-5396215^[64]https://scp-wiki.wikidot.com/forum/t-14886837/scp-6867#post-5396228^[65]https://scp-wiki.wikidot.com/forum/t-12156475/scp-4475#post-4293354^[66]https://scp-wiki.wikidot.com/forum/t-14650239/scp-6705#post-5285161^[67]https://scp-wiki.wikidot.com/forum/t-15063812/scp-7013#post-5515181^[68]https://scp-wiki.wikidot.com/forum/t-15042943/scp-7012#post-5494941

“Milk” specifically is used as the representative variant in the idiom, due to the memetic campaign on the SCP Wiki to establish “milk” (or “lactose”) as an official tag.^[69]https://scp-wiki.wikidot.com/forum/t-14437452#milktag^[70]https://scp-wiki.wikidot.com/forum/t-14075123/scp6000contesthub#post-4963169^[71]https://scp-wiki.wikidot.com/forum/t-15301866/scp-7148#post-5641772^[72]https://scp-wiki.wikidot.com/forum/t-14905294/scp-6771#post-5401544

“milk +1” comments are associated with the concomitant development of meme culture on the SCP Wiki,^[73]https://scp-wiki.wikidot.com/memecon-unofficial as well as with Series VI & VII, Neo-lolFoundation articles, and articles involving milk.^[74]https://scp-wiki.wikidot.com/forum/t-14033296/scp-5929^[75]https://scp-wiki.wikidot.com/forum/t-13321287/scp-5376^[76]https://scp-wiki.wikidot.com/forum/t-14135567/scp-6599^[77]https://scp-wiki.wikidot.com/forum/t-14170076/scp-3837^[78]https://scp-wiki.wikidot.com/forum/t-14205970/scp-6597^[79]https://scp-wiki.wikidot.com/forum/t-14578445/scp-pl-kot-j^[80]https://scp-wiki.wikidot.com/forum/t-14234591/scp-sqyd-j^[81]https://scp-wiki.wikidot.com/forum/t-14324451/scp-wiki-discussion-page-simulator^[82]https://scp-wiki.wikidot.com/forum/t-14233876/fishish-s-proposal-j^[83]https://scp-wiki.wikidot.com/forum/t-14886837/scp-6867^[84]https://scp-wiki.wikidot.com/forum/t-14650239/scp-6705

The comment format is rare before 2018.

Examples

“i dont get it, i dont get the joke”

“Scronckle”^[85]https://scp-wiki.wikidot.com/forum/t-15078769/scp-6238#post-5527006

• SCP-6238‘s memetic trigger is the proper name “Scronkle”, which is given in-universe to a non-anomalous human. SCP-6238’s discussion at the time of writing features 39 replies, 28 of which include the memetic trigger, several alongside an upvote statement.
• SCP-7320 features two memetic triggers, “Sticky Jesus” and “Let it rip”. Both are memetically parrotted in the comments by readers, one cited as an “upvote moment”.
• SCP-SQYD-J‘s comment section features numerous variants of the memetic trigger, a kaomoji “くコ:彡”, often with the addition of “+1”.
• Fishish’s Proposal (-J)‘s comment section is largely the repetition of the memetic trigger theme, “nose” in varying degrees, many accompanied by “+1”.
• SCP-6121‘s comment section is commonly a repetition of the article’s memetic device, an owl who says “HOOT HOOT MOTHER FUCKER.”
• SCP-Big egg(-J)‘s comment section is often the repetition of the memetic object.

Criticism

Critics regard “milk +1” as content-deficient & non-contributory. The idiom has been partially repurposed by critics to refer pejoratively to a style of comment that either mentions or directly parrots buzzwords, phrases, or objects that authors engineer & install in articles as deliberate memetic triggers. The tolerance, normalization, and frequency of “milk +1” is used by critics to support the claim that the writing & critique standards of the SCP Wiki have depreciated.^[86]https://scp-wiki.wikidot.com/forum/t-10620727/call-to-arms^[87]https://www.conficmagazine.com/post/is-it-okay-for-scp-articles-to-get-attention-they-wouldn-t-normally-get-because-of-a-podcast^[88]https://archive.vn/XnSMH^[89]https://lackoflepers.medium.com/theres-something-under-the-floorboards-at-scp-9671332440a6 Contrasts in content have been made between modern article comment sections and those of meme-centric SCP articles in earlier Series, such as SCP-1839, SCP-2602, and also the tale bees.^[90]https://www.conficmagazine.com/post/scp-042-milk-1

Trivia

The “milk” tag was added in late 2021 by SCP Wiki technical staff, then immediately deleted, in order to solve a technical issue.^[91]http://05command.wikidot.com/forum/t-14437453/december-2021-recap#milktag^[92]http://05command.wikidot.com/forum/t-14534848/january-2022-recap#decemberrecapreview

A Milk Hub was added to the SCP Wiki in January 2023.^[93]https://scp-wiki.wikidot.com/milk-hub